🎬 The Application of Psychophysiological Methods in Business and Beyond

Link to recording: https://youtu.be/CINOO7k7wDs

Part of Future of Work Institute’s Thursday Seminar Series

The Consumer Research Lab (CRL) specialises in the use of consumer biometrics and digital innovations to conduct consumer and market research. Specially, it uses biometric measures such as eye tracking, facial expression, and brainwave analyses to track consumers’ feelings, thoughts, and experience in a second-by-second and element-by-element manner. Combined this with immersive technologies, digital analytics, and behavioural tracking innovations, the CRL has collaborated with many industry partners including HBF, Lotterywest, RAC, Redbull, and SOHO Global Health (Indonesia) amongst others.

In this presentation, the CRL will present recent application of psychophysiological methodologies in a range of research areas. These include the optimisation of advertising assets, safety communication, website / app usability, tourism experience, game design, training simulations, learning innovations and human-AI interaction.

About the Speaker

Dr Billy Sung is an Associate Professor at the School of Management and Marketing, Curtin University. He specialises in digital marketing and consumer psychology, consulting for many industry partners including HBF, Lotterywest, RAC, and Redbull amongst others.

His research to date has been based on the study of emotion and the application of psychophysiological methodology in multiple disciplines including psychology, marketing, health, nursing, and robotics. He also leads the Consumer Research Lab at Curtin University, which specialise in the use biometric measures such as eye tracking, facial expression, and brainwave analyses to conduct consumer research.

Venue

RSVP is essential (fowi@curtin.edu.au)

• In person: Future of Work Institute (78 Murray Street, Perth WA 6000)

• Online: Online attendance will be via Microsoft Teams. The link will be emailed the day prior to the event.