Thu, Aug 22 | FOWI Common room - 4th floor

The Consumer Research Lab

A workshop by Dr. Billy Sung. Learn more about biometric research methods, including demonstrations!
Registration is Closed

Time & Location

Aug 22, 2019, 1:00 PM – 2:30 PM
FOWI Common room - 4th floor, 78 Murray Street, Perth WA, Australia

About the Event

The Consumer Research Lab and the Application of Biometrics and Psychophysiological Measures in a Business Setting

Conventional  market research tools such as surveys, interviews and focus groups can  sometimes produce unreliable and invalid data. Respondents can lie,  exaggerate, and undermine their responses. Furthermore, conventional market  research often cannot capture consumers’ unconscious feeling and thinking. To  address this, the Consumer Research Lab specialises in the use of different  biometric or psychophysiological measures to complement conventional market  research techniques. Specifically, the Lab consists of both fixed and mobile  technologies to conduct eye tracking, pupilometry, cardiac activity, skin  conductance, facial expression analysis, brainwave, and fNIR research. The Lab  also specialises in the application of immersive technologies including VR and  AR. The array of technologies allows researchers and practitioners to collect  more reliable and valid data, especially for unconscious responses such as  emotions. In this presentation, Dr Billy Sung will demonstrate the  technologies and research capability of the Lab, and showcase some of the  ongoing and completed projects in the area of ad concept testing, website  usability testing, consumer research as well as violence and stress in VR. 

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The Future of Work Institute (FoWI) promotes productive and meaningful work as essential foundations of a healthy economy and society.

FoWI’s researchers focus on how people contribute to and benefit from new knowledge and practices, and their mission is to support thriving people and organisations in the digital age.

The Future of Work Institute acknowledges the Wadjuk Nyungar people as the traditional owners of the land on which the Institute is situated.


Future of Work Institute

Curtin Graduate School of Business 

78 Murray Street

Perth WA 6000

Telephone: +61 8 9266 4668


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