🎬 The power of online reviews in assessing carbon footprint and income loss: the case of Airbnb

Watch recording here: https://youtu.be/LwKiICn5rzo

Part of Future of Work Institute’s Thursday Seminar Series

Online reviews have flourished in the last decade as online reviews not only can significantly shape consumers’ decision-making process but also influence business performance. However, online reviews are not just bound to consumers – what they have written in their reviews. By integrating online reviews with other sources of data, it can reveal significant yet seldomly uncovered insights. This research seminar will demonstrate how online reviews can be used to assess the carbon footprint of Airbnb as well as Airbnb hosts’ income loss during COVID-19 through a novel accounting framework. This seminar will also provide an opportunity for feedback on this ongoing research using social media and online data, and future interdisciplinary research collaboration.

About the Speaker

Dr Mingming Cheng is a senior lecturer in digital marketing in the School of Management and Marketing at Curtin University. Mingming is an award-winning researcher and educator with an international reputation in digital economy and tourism. Mingming’s research examines the digital transformation of the tourism industry - new experiences (e.g., Airbnb), new marketing channels (e.g., social media), new technology-savvy markets (e.g., Chinese post-80s market) and more recently, environmental impacts of tourism including carbon footprint.

More information can be found at: www.mingmingcheng.com

Venue

RSVP to Diane Garnham is essential (diane.garnham@curtin.edu.au)

• In person: Future of Work Institute, 78 Murray Street Perth (Building P01)
• Online: Microsoft Teams