Thu, 11 Nov
|Future of Work Institute
🎬 The power of online reviews in assessing carbon footprint and income loss: the case of Airbnb
with Dr Mingming Cheng, Senior Lecturer at the School of Management and Marketing at Curtin University
Time & Location
11 Nov 2021, 2:00 pm – 3:00 pm AWST
Future of Work Institute, 78 Murray Street, Perth WA, Australia
About the Event
Watch recording here: https://youtu.be/LwKiICn5rzo
Part of Future of Work Institute’s Thursday Seminar Series
Online reviews have flourished in the last decade as online reviews not only can significantly shape consumers’ decision-making process but also influence business performance. However, online reviews are not just bound to consumers – what they have written in their reviews. By integrating online reviews with other sources of data, it can reveal significant yet seldomly uncovered insights. This research seminar will demonstrate how online reviews can be used to assess the carbon footprint of Airbnb as well as Airbnb hosts’ income loss during COVID-19 through a novel accounting framework. This seminar will also provide an opportunity for feedback on this ongoing research using social media and online data, and future interdisciplinary research collaboration.
About the Speaker
is a senior lecturer in digital marketing in the School of Management and Marketing at Curtin University. Mingming is a…